As an author, I can personally attest to the fact that there are few places where we can promote our books and share our news, especially for free. Many of us have joined Facebook groups that cater to one genre or another, and those groups kindly allow us to post excerpts/teasers/links. Hopefully, readers tune in, see something they like and one-click us. It’s all good, right? Readers find new reads and authors, and authors find new readers.
Well, sometimes. When the universe is in happy alignment.
There are many out there who feel the only people who frequent Facebook groups are other authors. If that’s the case, we’re not exactly hitting our target market. However, I have met many readers and bloggers through these venues, and people have told me they’ve purchased one of my books after reading my teasers. Even still, is this the ideal environment for us to post, or are we simply preaching to the choir?
I am one of the mods in the Heroes Wanted group, run by the ladies of Love, Lust and Laptops. I have also begun a very successful and fun group called Shifter and Vamp Romance, catering specifically to shape shifter and vampire books. Through these groups and others, I have been able to connect with many readers and have had a lot of fun too.
Then there are days when I feel I am spinning my wheels, posting and posting, wondering if anyone notices. And with the new Facebook policies, links might not appear on a feed for hours, if not days. To say nothing of the fact that authors need to play a delicate balancing game while promoting. Don’t promote too much; people get angry. And yet, if you don’t promote, no one will discover you.
So what’s a hardworking author to do? There have been times when I’ve been tempted to scrap all my groups. I certainly know authors who do no promoting whatsoever, and yet they still sell books. Nowadays we’re expected to have some sort of online presence, so I try to engage via my groups and pages. I enjoy it. My own readers have followed me and have been wonderful, sharing my posts.
But am I reaching that all-important new reader? I have yet to figure it out.
Are you a reader? Do you rely on Facebook groups to keep you posted on new reads?
Are you an author? Have FB groups been a successful tool for you? I’d love to hear your thoughts.