I wanted to share with all of you my cover for Christmas in Cancun, which will be available December 1, 2014 . Comment below and you’re entered to win a free advance ebook copy!
According to research, when readers look for a new book, they first check to see if one of their favorite authors has a new release. Unfortunately, we can’t write—edit, edit again, send it out to critique partners, edit, send it to beta readers, edit again, submit it to our publisher, go through several more rounds of editing, and finally get it out there for readers to buy—anywhere near as fast as they can read. So, often readers are blindly searching for a new book. That’s good, even great, for those of us who have new releases
Back to the research. Readers then scan titles so authors have to choose a good one, or sometimes a bad one. I had this discussion about titles with my friend Janice Maynard when Harlequin published The Maid’s Daughter a year ago as part of her very popular Wolff series. Now, truthfully, I could have easily come up with several, more-catchy titles than that, but Harlequin chooses the titles, often with little input from the author. But guess what, it sold more copies and garnered her 236 reviews-nearly ten times more than any of her other fifty titles. Check out her latest: The Untamable Texan a free prequel novella, and the first in that series, Stranded with the Rancher.
Returning to research, readers next check out at the cover. Do you realize how important that tiny rectangle is? I have owned three regional advertising agencies and have thirty plus years marketing experience, so trust me when I tell you, the cover in thumbnail is that important. Authors, especially those who self-publish, often try to squeeze all sorts of images onto the cover. Unfortunately, when it pops up on a search request on Amazon, Goodreads, B&N, iBooks, etc., it’s so full you can’t tell what it is. This is also true for those covers that become so artsy or dark. Conversely, if Nora Roberts put out a book with a blank cover with nothing but her name, it would sell a million copies. Most of us haven’t reached that level, yet, but we keep writing anyway.
The next thing readers look at is the blurb. In an RWA workshop last year, Bella Andre told the crowded room that she actually changed the blurb four times before it caught the interest of readers and the book took off. She also changed the cover several times. Since she owns the publishing house, she can do that. The rest of us need to get it right the first time.
Finally, readers will click read a sample, that Read Instantly, Look Inside button.
Keep in mind, though, that at every step, some readers have seen something to reject that book and they’ve moved on. All this is according to research. Tell me how you select a new book.
I hope that I have made the right choices by deciding on a simple title of Christmas in Cancun, a clean cover that works in thumbnail, and a blurb that entices readers to want to click that BUY NOW button.
Be honest, tell me what you think. Please. I’ll randomly select a commenter to win an advance ebook copy of Christmas in Cancun.
Busy building a new career with his catamaran company, former SEAL Jack Girard had all but forgotten about his grandfather’s quest to find the golden Mayan goddess statues until his brother’s beautiful widow, Jillian, and adorable daughter, Addison, arrive in Cancun with the research materials. His need to complete the family mission is almost as strong as his desire for Jillian.
Between raising her daughter alone and finishing her doctorate in Mayan anthropology, Jillian doesn’t have time for a man in her life. Although, after mourning her husband’s murder for two years, she’s ready for a man in her bed.
An underwater Virgin Mary statue and centuries-old manuscripts lead the two of them through the Mayan Riviera and directly into danger.
During steamy Caribbean nights together, will they develop the ability to move on and discover the real treasure isn’t made of gold?